10 Best Amazon Ppc Advertising Courses and Certifications Online

PPC advertising on Amazon has become a popular way for businesses to increase their visibility and reach potential customers. However, mastering this advertising method requires knowledge and expertise in the field. With the rise of online education, there are numerous courses available claiming to offer the best Amazon PPC advertising training. In this article, we will explore the features and benefits of various online PPC advertising courses. Our aim is to provide a comprehensive review of available options, to help readers make an informed decision when selecting a course.

Here’s a look at the Best Amazon Ppc Advertising Courses and Certifications Online and what they have to offer for you!

10 Best Amazon Ppc Advertising Courses and Certifications Online

1. Amazon PPC Masterclass – The Ultimate PPC Guide by Ryan Ford (Udemy) (Our Best Pick)

The Amazon PPC Masterclass is a course designed for individuals seeking to create profitable PPC campaigns and generate more Amazon sales. The course is instructed by Ryan Ford and is suitable for both beginners and experienced sellers who are struggling with Amazon’s Sponsored Products ads.

The course covers the biggest mistakes made when using Amazon’s Sponsored Products and teaches individuals how to properly set up, optimize, and create their campaigns. Ryan Ford has years of experience and has spent tens of thousands of dollars testing and discovering highly profitable Amazon PPC campaigns that have generated significant sales and profit.

The course includes student reviews, which highlight the effectiveness of the strategies taught. Students have praised the course for its preciseness, clarity, and easy-to-follow format.

The Amazon PPC Masterclass is a comprehensive course that covers a range of topics to help users improve their Amazon advertising campaigns. The course content and sections are designed to provide in-depth knowledge and insight into Amazon’s Sponsored Products, including strategies to lower PPC costs and increase profit.

Overall, the Amazon PPC Masterclass is a valuable course for anyone looking to improve their Amazon advertising campaigns and generate more sales and profit. The course is suitable for both beginners and experienced sellers, and Ryan Ford’s expertise and experience provide valuable insights and strategies to help individuals succeed.

2. Proven & PROFITABLE Amazon PPC Course (Step-by-Step 2022) by Sumner Hobart (Udemy)

The Proven & PROFITABLE Amazon PPC Course (Step-by-Step 2022) is a course designed to help Amazon sellers increase their sales and keyword ranking, while lowering their ACOS. The course is taught by Sumner Hobart and promises to deliver results within 30 days. The course covers a range of topics, including what Amazon PPC advertising is, how to generate profitable keywords, how to exploit weak competitors, and how to set up and optimize Amazon PPC campaigns. The course also offers a 30-day money-back guarantee, as well as access to bonus content, including a bid optimization calculator and weekly optimization criteria template.

Many Amazon sellers struggle with profitability due to misinformation about Amazon PPC and advertising. The course aims to provide a simple and effective system for achieving profitable sales through Amazon PPC campaigns. The instructor, Sumner Hobart, is an Amazon seller who has spent over six figures on Amazon PPC and generated over $1,000,000 in product sales on Amazon. The course is designed to help sellers avoid common mistakes and achieve predictable and profitable sales every month with Amazon PPC.

The course covers a range of topics, including Amazon PPC advertising, keyword generation, exploiting competitors, campaign setup and optimization, and product launches. The course offers step-by-step tutorials for each campaign setup, from start to finish. It also includes guides for maximizing Sponsored Product Ads (SPA), Sponsored Brand Ads (SBA), and Sponsored Display Ads (SDA). Additionally, the course offers an Amazon PPC bid optimization checklist, and tips and tricks not found elsewhere.

The course has received positive student testimonials, with many students praising Sumner’s teaching style and the course’s comprehensiveness. The course is suitable for both beginners and advanced Amazon sellers. Students who enroll in the course will receive instant and lifetime access to the complete guide, as well as a 30-day money-back guarantee. The course also offers bonus content, including access to a bid optimization calculator and weekly optimization criteria template.

3. Advanced Amazon Marketing – The Complete Amazon Ads Course by COURSE ENVY (Udemy)

The “Advanced Amazon Marketing – The Complete Amazon Ads Course” is a comprehensive guide that teaches strategies for successful advertising on Amazon. The course is instructed by Course Envy and offers step-by-step guidance to create effective ad campaigns on Amazon. It aims to help individuals increase their sales and revenue on Amazon by providing original, tested, and detailed learning content.

The course provides lifetime access to lectures and a platform to ask questions and receive thoughtful responses from the instructor. It covers Amazon seller strategies used by the instructor’s Amazon FBA clients daily. The course suggests using Amazon as an eCommerce search engine instead of building a new website and driving traffic to it. The course extensively covers Amazon Seller Central and how to take advantage of it to sell products faster.

The course teaches how to advertise on Amazon and provides insights to master Amazon’s advertising platform to appear on the first page of Amazon search results. It provides optimization techniques to increase sales and decrease advertising costs. It also teaches how to find top search keywords for ads and product listings. The course shares the instructor’s mistakes to empower learners to make over $236k that the instructor made in their first year of selling on Amazon.

The course helps learners grow their current brand or launch a new private label brand using the mass traffic provided by Amazon marketing. It aims to enable learners to master Amazon marketing and achieve financial freedom. The course includes an introduction, Amazon Seller Central, Amazon Paid Advertising, Kindle Books, FAQs, and resources for further learning. Enrolling in this course can be a step in the right direction towards mastering Amazon marketing.

4. Amazon FBA Product Launch & PPC Training by Jordan Minh (Udemy)

Course Title: Amazon FBA Product Launch & PPC Training Course

Instructors: Jordan Minh

Course Short Description: This course offers training on how to optimize your Amazon product listing and master advanced PPC tactics.

Course Long Description: The Amazon FBA Product Launch & PPC Training Course is designed to provide you with 100% actionable steps and processes which you can implement right away to launch your product effectively. With this course, you can learn everything about optimizing your listing for best conversion rates and master advanced PPC tactics, as well as keyword research methods for PPC. Whether you’re new to product launching or have experience selling private label on Amazon, you can learn valuable insight and actionable information.

Course Content and Sections:

Introduction
Getting Ready For a Proper Product Launch
Amazon PPC Basics
Advanced PPC Tactics

The course has four main sections, beginning with an introduction to provide an overview of the training, followed by a section focused on preparing for a proper product launch. You will then learn about Amazon PPC basics, including how to create and manage campaigns to drive traffic to your product listing. Finally, the course offers advanced PPC tactics, which will help you to maximize your Amazon PPC campaigns and achieve better results.

Throughout the course, you will be guided by Jordan Minh, who is an experienced Amazon seller and PPC specialist. By the end of this training, you will have gained the skills and knowledge necessary to optimize your Amazon product launch and PPC campaigns for better conversion rates and improved sales performance.

5. Amazon PPC Advertising – Master Amazon Sponsored Product Ads by Benjamin Koeck (Udemy)

The Amazon PPC Advertising course, instructed by Benjamin Koeck, teaches students the fundamentals of Amazon advertising and simple strategies to improve performance. The course aims to help struggling advertisers or those looking to learn the basics before advertising on Amazon. The instructor emphasizes the importance of understanding the basics and internalizing how Amazon’s algorithm works when it comes to advertising to master Amazon advertising and use it to one’s advantage. The course contains a 30-day 100% money-back guarantee.

The instructor, Ben Koeck, has been selling on Amazon and consulting other Amazon sellers since 2018. He has launched over 5 dozen different products on Amazon using mainly the strategies that he will cover in this course. His main goal is to help as many advertisers as possible avoid the mistakes he made over the last years that have cost him time and money.

Sponsored Ads are becoming increasingly important on Amazon as the platform transforms into a pay-to-play “arena.” Mastering PPC is now more important than ever before as it may not be possible to stand out without spending a substantial amount of money on advertising.

The course is organized into several sections, including Introduction and Foundation, Advertising Objectives, Structuring Your Campaigns for Keyword Targeting, Structuring Your Campaigns for Product Targeting, and Optimizing and Managing Your Campaigns for Success. The course also includes a Congratulations section.

Students who enroll in the course have access to a complete guide to Amazon PPC Sponsored Product Ads, which can help them understand the basics and master simple strategies that can make a huge difference in their advertising performance. The course contains no hacks or magic tricks, but rather instructs students on understanding the basics and internalizing Amazon’s algorithm to master Amazon advertising.

6. Amazon PPC Product Ads: Grow Your Private Label FBA Products by Croxton MBA (Udemy)

The “Amazon PPC Product Ads: Grow Your Private Label FBA Products” course teaches the art and science of generating immediate traffic to Amazon listings through robust Amazon PPC product ads and sponsored campaigns. The course covers four modules: sourcing powerful keywords; navigating broad, phrase, exact, and negative match keywords on Amazon; building a robust campaign; and reviewing terms and optimizing campaigns. The course also includes a live demo and walkthrough with actual case studies, as well as advanced sections on conquesting competitors, ranking for multiple keywords, and other critical topics. The course is relevant to big brand, private label, retail arbitrage, and traditional merchant sellers. The average cost of sale (ACOS) is targeted to be better than 25% (spend/sales).

The course begins with an introduction to Amazon PPC advertising, followed by module one, which covers sourcing powerful keywords from multiple sources. Module two covers building a profitable and targeted campaign, while module three focuses on reviewing campaigns and optimizing them. The live demo and walkthrough with actual case studies are covered in module four. The course also includes an advanced section with material on topics such as conquesting competitors and ranking for multiple keywords.

The “Amazon PPC Product Ads: Grow Your Private Label FBA Products” course is designed to help sellers generate immediate traffic to their Amazon listings through robust Amazon PPC product ads and sponsored campaigns. The course covers important topics such as sourcing powerful keywords, building a profitable and targeted campaign, reviewing and optimizing campaigns, and advanced topics like conquesting competitors and ranking for multiple keywords. The course is relevant to a variety of sellers, including big brand, private label, retail arbitrage, and traditional merchant sellers. The target ACOS is better than 25% (spend/sales).

7. Amazon PPC Mastery – Setup Sponsored Products Like a PPC Pro by Paul S. (Udemy)

The course titled “Amazon PPC Mastery – Setup Sponsored Products Like a PPC Pro” is led by Paul S., a professional Amazon seller and PPC expert. The course is designed to help beginners who wish to use Amazon’s Sponsored Products ads but are not sure where to start, as well as experienced sellers who are looking to reduce PPC costs and increase profits. The course comprises eight parts, covering topics such as campaign structure, research and ideation, and optimization basics. Participants will also learn advanced optimization techniques and continual growth strategies.

In the first video section of the course, Paul S. provides an introduction to the basics of Amazon’s Sponsored Products ads. In part two, he covers campaign structure, emphasizing the importance of well-organized campaigns. Part three deals with research and ideation and provides insights into how to conduct thorough research prior to launching campaigns. Part four covers execution, detailing how to set up campaigns that are optimized for success.

Part five of the course covers analyzing data, a crucial component of any PPC campaign. Here, Paul S. teaches participants how to use data to make informed decisions about campaign performance. Part six covers optimization basics, providing tips on how to fine-tune campaigns for maximum effectiveness. In part seven, participants will learn advanced optimization techniques to help them take their campaigns to the next level. In the final section of the course, part eight, Paul S. discusses continual growth strategies to ensure long-term success.

As a bonus, Paul S. provides his “4 Rules to Amazon PPC Failure,” highlighting common mistakes that can hurt campaign performance. Overall, the course is designed to help participants increase sales and decrease spend, using the knowledge and expertise of a true Amazon and PPC professional.

8. Amazon Advertising Fundamentals by David Zimmermann (Udemy)

The Amazon Advertising Fundamentals Course is designed for complete beginners who want to become skilled Amazon PPC managers. The course aims to simplify the overwhelming feeling some may have towards Amazon Sponsored Ads, and guide participants through the process of structuring, optimizing and launching successful Amazon ad campaigns. The course content covers the basics of Amazon PPC, targeting the right keywords, setting ideal bids, and optimizing ad performance.

The well-structured slides and step-by-step approach used in the course make it easy for participants to grasp fundamental concepts. The course includes a live demonstration of creating the first Amazon ads campaign. The course is suitable for anyone selling on Amazon or aiming to consult others. It is essential for anyone looking to promote products within Amazon, as Amazon Advertising has been the fastest-growing sector in global paid marketing for many years and is becoming a highly demanded skill.

Amazon PPC is essential for ranking and selling products, and the course aims to simplify the process. The course will be updated periodically with any changes made within Amazon PPC, ensuring participants have life-long access to all the basic Amazon Marketing knowledge as a reminder.

The course content is divided into sections, including Introduction, Getting Ready for PPC, Setting the Right Targets, Final Preparation, Performance Analytics & Optimization, and a Certificate Exam. Bonus lessons are also available.

9. Amazon PPC Mastery by Greg Mercer (Udemy)

The Amazon PPC Mastery Course, led by instructor Greg Mercer, covers a vital skill that every successful Amazon seller must master. This course aims to provide comprehensive knowledge of Amazon Sponsored Ads, Pay Per Click basics, keyword research, campaign setup, optimization steps, and best practices for troubleshooting common issues.

The course’s short description highlights the significance of understanding Pay-per-click advertising for Amazon sellers. Meanwhile, the long description mentions that the course provides the ultimate Amazon PPC knowledge.

Jungle Scout representative Lennard Smith introduces the course and explains what learners can expect to learn from the series. The course content and sections consist of an introduction, followed by an explanation of Amazon Sponsored Ads, why one should use them, and Pay-per-click basics, among others.

Moreover, the course aims to enable learners to understand the key concepts behind Amazon Sponsored Ads and gather information from advertising data to improve their product listings. The course’s content covers many topics, but the instructor intends to break them down into easily understandable steps.

10. Amazon PPC – Traffic & Convert Masterclass – Part 1 of 2 by Jason Chan (Udemy)

The Amazon PPC – Traffic & Convert Masterclass – Part 1 of 2 is a course taught by Jason Chan that focuses on mastering Amazon paid ads or PPC using Sponsored Products and Brands. The course is designed to teach students strategies and tactics that have worked for the instructor’s account and the accounts they have managed. The course is formatted to provide a strategy for each section, where the why is explained, followed by the execution of the how.

Part 1 of the course contains two modules that build the foundation for Part 2. Module 1 covers conducting keyword research, product targeting, and predicting traffic. The techniques taught in this module include finding new keywords and products to target, identifying keywords and products to put on the first page of Amazon, generating organic and paid traffic to the product listing page, and finding out who the competitors are and which keywords to target.

Module 2 teaches students how to optimize their product listings and improve their conversion rates. The eight critical areas of the product listing are covered in this module, along with the importance of choosing the best keywords/search terms to outrank competitors. The instructor explains how to get Amazon to index the product page with top competing keywords to increase product relevancy and ranking. Conversion rate optimization is also discussed as the single best way of increasing sales without spending money on ads.

The course focuses on advanced campaign structure and bidding strategies, bid optimization, and more. The goal is to increase total revenue using ads, rather than simply achieving a low ACoS. The instructor emphasizes that the course is not about sourcing products or philosophy, but rather on battle-tested strategies and tactics.