10 Best App Marketing Courses and Certifications Online

As mobile applications continue to gain popularity, the need for effective app marketing strategies becomes increasingly important for developers and marketers alike. To meet this demand, numerous online courses have emerged, offering instruction on the best practices and techniques for promoting mobile apps. In this article, we will explore some of the most highly recommended app marketing courses available online, highlighting the key features and benefits of each. Whether you are a seasoned app developer or a newcomer to the field, these courses can provide valuable insights and practical skills for achieving success in the competitive world of app marketing.

Here’s a look at the Best App Marketing Courses and Certifications Online and what they have to offer for you!

10 Best App Marketing Courses and Certifications Online

1. Mobile App Marketing 2022 ASO, Advertising & Monetization by Alex Genadinik (Udemy) (Our Best Pick)

The Mobile App Marketing 2022 ASO, Advertising & Monetization Course, taught by Alex Genadinik, aims to teach mobile app entrepreneurs the most effective app promotion and monetization strategies to grow their app and maximize its profitability. With an emphasis on app business models, high-level business strategies, and app business planning, this course sets itself apart from others by teaching students how to create a real business out of their app. The course is structured into three parts: common mobile app fundamentals, app monetization, and app promotion.

The course includes the latest updates for 2022, covering launch strategies, ASO and keyword research strategies, and how to compete for competitive app store search terms. In addition, the course offers improved audio and video quality for 90% of the course. Over 10,000 students have taken and appreciated this course so far.

The course is designed to help students achieve 1,000,000+ downloads from mobile app store marketing, save money by doing their own ASO, create an app marketing strategy outside the app stores, and make money with effective app store monetization techniques. The instructor background of Alex Genadinik includes more than 15 years of being an entrepreneur, coaching 1,000+ entrepreneurs in person, teaching 100,000+ students, and creating 6 and 7-figure businesses in the process.

The course includes lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable, as well as a list of 50 business-success skills and the chance to be chosen for student of the month status with a featured business to the instructor’s 100k+ students.

The course is designed to make students stronger in mobile app business strategy, mobile app marketing, and mobile app monetization after completing the three-part structure. The course is ideal for those working on game apps, puzzle apps, social apps, photo apps, dating apps, and productivity apps.

2. Complete Guide To Making Apps: 250,000+ Downloads by Michael Assadi (Udemy)

The Complete Guide To Making Apps: 250,000+ Downloads is an online course instructed by Michael Assadi. The course aims to teach individuals how to create a successful mobile app business without prior experience. Michael Assadi, who started his mobile app business at the age of 13, created a formula for success and wants to share it with others.

Through the course, Michael Assadi shares his experiences and knowledge on how he made over $10,000+ a month with his app business, ultimately working less than 8 hours a week. He also provides insights on how he expanded his business by outsourcing his work and hiring individuals worldwide to work on his apps.

The course is designed for individuals who want to become an expert in the mobile app world and release their own successful apps. Michael Assadi focuses on the most important parts of the business, cutting out the unnecessary details. He emphasizes that individuals don’t need money, technical knowledge, or to be a genius to succeed. The only requirement is the willpower to succeed.

The course content includes an intro to the course and apps, an interview with Jordan Schuetz, the 80/20 principle, app strategy, an interview with Zach Latta, monetization, marketing, programming, outsourcing, graphics, and successful practices. Michael Assadi aims to provide all the necessary knowledge for individuals to create a successful mobile app business.

Overall, The Complete Guide To Making Apps: 250,000+ Downloads is an informative online course that provides knowledge and insights into the mobile app world. Michael Assadi shares his experiences and knowledge to help individuals create a successful mobile app business without prior experience.

3. Mobile App Marketing Masterclass by Arthur Policarpio (Udemy)

The Mobile App Marketing Masterclass course is designed to help app owners and managers grow their user base from zero to a million. The course covers 16 proven and highly effective marketing strategies that have been market-tested to work with some of the biggest brands in the world. The instructor, Arthur Policarpio, has over 14 years of experience in mobile marketing, having worked with clients such as McDonald’s, Krispy Kreme, DBS Bank, and many others.

The course is divided into three sections, beginning with an overview and introductions, followed by a discussion of the fundamental principles of app marketing. The bulk of the course is dedicated to the 16 app promotion strategies, which have been proven to work for both retail and consumer goods startups, as well as mobile commerce apps.

At the end of the course, students will have learned the techniques used by some of the biggest brands in the world to scale their app businesses. The strategies taught are market-tested and proven to work, and they can fit the budget of any brand or startup. The course also comes with a money-back guarantee to ensure that students are completely satisfied with their investment.

4. Step-by-Step Guide to Creating & Marketing Apps – No Coding by Mubarak Shah (Udemy)

The “Step-by-Step Guide to Creating & Marketing Apps – No Coding” course taught by Mubarak Shah aims to educate individuals on how to create and market iPhone apps without prior knowledge or coding experience. The course boasts over 15 video lessons and offers hours of content. Shah claims that the course has helped over 2,000 students generate passive income and achieve financial freedom.

The course caters to anyone who wants to learn proven strategies to make money online with iPhone apps. Students will learn how to create a portfolio of passive revenue-generating apps without needing to write a single line of code. The course covers the entire process of creating a mobile app empire and monetizing it, regardless of the student’s background or experience.

Shah’s step-by-step guide teaches students how to create a fully automated system to create mobile apps within a few hours, without any knowledge of coding, programming, or marketing. By the end of the videos, students should have all the information, steps, scripts, and word-for-word descriptions needed to launch their app. Shah claims that students have been able to create one app daily with only about 10 minutes of work, resulting in $200-300 of monthly passive income without any additional marketing.

In addition, the course teaches students how to create a team to develop mobile apps at a low cost, which will increase their profits and income. The course contains six sections: Welcome to the Course!, Starting Your iPhone App Creation Journey, Let’s Start Developing and Designing, No Coding Necessary!, The Golden Resources to Monetize Your Apps, Post-Launch Marketing – Getting Your App to #1, and a bonus section.

Overall, the “Step-by-Step Guide to Creating & Marketing Apps – No Coding” course may be beneficial to individuals who want to learn how to generate passive income through iPhone apps but lack coding experience or knowledge.

5. The Complete App Marketing Course by App Brewery Co. (Udemy)

The Complete App Marketing Course, offered by App Brewery Co., aims to provide learners with the necessary knowledge to market their apps effectively. The course covers 20% of app marketing techniques that generate 80% of results. The curriculum includes, amongst others, app monetization models, app store optimization, and growth hacking techniques to increase app downloads.

The course is suitable for developers who love building apps but struggle with app marketing. The instructors emphasize that creating an app is only a small part of the process, and marketing is equally important. The course offers a money-back guarantee, allowing learners to try the course risk-free for 30 days.

The curriculum includes several sections, such as idea validation, optimizing app store listings, how to get press for app launch, and how to rank higher on the app store search algorithm. Other topics covered include using paid advertising to drive downloads, increasing user retention using app analytics, and getting more 5-star reviews. Additionally, the course offers bonus content on using Bootstrap to build an app showcase website for free.

Overall, the course aims to equip learners with the skills and knowledge necessary to increase app downloads and revenue. The instructors claim the course is even beneficial for apps that are not considered popular or a hit with the general public.

6. 2022 Mobile App Marketing & App Store Optimization ASO by Darius Mora (Udemy)

The 2022 Mobile App Marketing & App Store Optimization ASO Course, taught by Darius Mora, is designed to teach ASO Growth hacking for mobile app marketing on iOS and Android. It is the highest-rated app marketing course on Udemy, according to user reviews. The course is aimed at people who are launching an app or who have already done so and want to generate more revenue with ASO.

The course is revenue-focused and offers strategies, techniques, and tips on generating and growing revenue. The content was recorded in 2019 and is updated weekly based on the latest strategies that work. The course covers App Store Optimization (ASO), marketing strategy, pricing models, acquisition channels, growing social media profiles, free marketing on Quora, Reddit, and blogs, paid acquisition channels, email marketing, push notifications, and more.

The course offers a bonus section on how to get featured on the App Store or Play Store, how to get free promotion from influencers, and how to raise capital for your app. The instructor will show students how to launch a new app, offer an over-the-shoulder view of everything he is doing, and give a free audit of their setup, strategy, ASO, acquisition, pricing, monetization, and more.

The course is comprehensive and recorded from the instructor’s 8+ years of app marketing experience. It offers a 30-day money-back guarantee, and students can go through the entire course and get their money back if they don’t like it. The course is broken down into sections on ASO, marketing strategy, pricing models, acquisition channels, growing social media profiles, free marketing, paid acquisition channels, email marketing, push notifications, and more.

Overall, this course is ideal for those who want to launch an app or who have already done so and want to generate more revenue with ASO. It offers in-depth information on the latest strategies and trends, with a focus on generating and growing revenue.

7. Marketing Your App or Game with App Store Optimization (ASO) by Bennett Hui (Udemy)

The course titled “Marketing Your App or Game with App Store Optimization (ASO)” with Bennett Hui as the instructor covers essential information on promoting a mobile app or game to increase downloads. The course is applicable to both iOS and Android platforms. With millions of apps being available on each marketplace and the addition of tens of thousands of apps every month, it can be challenging to get an app noticed. Thus, the course provides insights and strategies on optimizing an app listing to drive traffic and gain more downloads.

The iOS App Store and Google Play Store are significant sources of free traffic for an app. Therefore, it is crucial to invest in optimizing an app listing to attract potential users. The App Store Optimization (ASO) course offers easy-to-understand instructions that can be applied immediately to increase an app’s visibility and downloads. The course reviews specific optimization techniques for both iOS 8 and Android platforms.

The course consists of seven sections, including an introduction, ASO fundamentals, ASO foundation, ASO foundation demo, additional ASO techniques, making a great first impression, and wrap up. The course aims to provide practical instructions without unnecessary fluff or filler content to use time efficiently. Overall, the course can help developers and marketers optimize their app listings and achieve better results in promoting their apps or games.

8. The ONLY iOS & Android App Marketing Course You’ll Ever Need by Marc Stock (Udemy)

The course titled “The ONLY iOS & Android App Marketing Course You’ll Ever Need” is taught by Marc Stock and provides up-to-date strategies for app marketing and promotion, including secret ASO ninja strategies to increase app downloads and rank. The course is designed to help app developers overcome their biggest challenge of marketing and promoting their apps, as reported by 43% of all app developers. With over 2,688 students enrolled, the course is currently testing new traffic sources to save students money on app promotion.

The course is constantly updated with the latest strategies for 2020-2021 and beyond, making it the only course that updates for 2021 and beyond. It is recommended that students seeking the newest tactics and tricks jump to the last bunch of lectures first before going through the entire course. The course covers app marketing and promoting for all types of apps on Google Play and Apple IOS.

The course has a 93.7% success rate for both Google Android and iOS marketing, and several App Of the Week awards. It is updated with the latest strategies and tips from expert friends and the instructor. The course is delivered in 246 lectures covering various strategies, tips, and tools for app marketing, promoting, and monetization. It is suitable for all types of apps, including mobile game apps and non-gaming apps. The course offers a valuable resource for students to look back on for life.

The course offers a 100% HD audio format for easy listening and note-taking. It is designed for the beginner to advanced app developer who needs to learn how to successfully market, promote, and monetize their apps. The course offers a community of students who can post and get free reviews for their apps, as well as free beta testing. The course is constantly being updated with the latest and best expert strategies to make more money.

The course has received an all-time average rating of 4.8 out of 5.

9. ASO & Mobile App Marketing: Monetize Your App by Oak Academy (Udemy)

The “ASO & Mobile App Marketing: Monetize Your App” course, offered by Oak Academy, teaches app store optimization, mobile app marketing, and app monetization skills to grow app installs using Google Ads and Facebook Ads. The course is designed for beginners to advanced users, including ad monetization experts, app developers, mobile app entrepreneurs, marketing and strategy consultants, and technical or non-technical entrepreneurs. The course covers topics such as app store optimization, ad formats and placement, ad monetization, retention increasing tips, Google app campaigns, Facebook SDK and app events, and optimizing the app experience. Students will learn how to create and refine app campaigns, understand app campaign results, and optimize the app experience. The course also covers SEO and SEM, including the skills needed for SEO, popular SEO tools, and the difference between SEO and SEM. The course is available for lifetime access and includes fast and friendly support in the Q&A section and a Udemy certificate of completion.

10. Master ASO: ASO is The #1 App Marketing Strategy by Alex Genadinik (Udemy)

The Master ASO course is a comprehensive app marketing strategy course that teaches iOS and Android app developers how to increase their app store ranking using ASO. The course is led by Alex Genadinik, an independent mobile app entrepreneur with over 1 million app downloads across a number of successful apps.

The course covers a range of topics, including how to get 100,000s of downloads from mobile app store marketing, how to do your own ASO better than most consultants, how to create an app marketing strategy outside of the app stores through social media and social sharing, and how to create a successful mobile app business.

The course is structured almost entirely with video content that takes between 2 to 3 hours to complete. It is an actionable course that provides tactical and practical advice that students can use to get downloads for their apps.

One unique aspect of the course is the personal touch that Alex provides to his students. He is available to answer questions and provide advice through discussion forums and private messaging, and he typically responds to 99% of questions within 24 hours.

The course also comes with a 30-day money-back guarantee, allowing students to try it risk-free.

Overall, the Master ASO course is designed for app developers who want to learn how to succeed in the highly competitive mobile app market. It offers practical advice and strategies that can help developers increase their app downloads and build successful mobile app businesses.