10 Best App Store Optimization Courses and Certifications Online

App Store Optimization (ASO) is a crucial aspect of mobile app development, as it directly influences an app’s visibility and success on app stores. As such, it is important for developers and marketers alike to be well-versed in ASO strategies and techniques. With the abundance of online courses available, finding the best ASO course can be a daunting task. In this article, we will provide a comprehensive analysis of the top ASO courses available online, taking into consideration factors such as course content, instructor expertise, pricing, and user reviews. By the end of this article, readers will have a better understanding of the best ASO courses available online and be able to make a more informed decision on which course to enroll in.

Here’s a look at the Best App Store Optimization Courses and Certifications Online and what they have to offer for you!

10 Best App Store Optimization Courses and Certifications Online

1. Mobile App Marketing for Absolute Beginners by Creative Online School (Udemy) (Our Best Pick)

This course, titled “Mobile App Marketing for Absolute Beginners,” is designed to provide an understanding of various marketing strategies for mobile apps. The course covers in-app marketing, push notification marketing, paid marketing, email marketing, and App Store Optimization (ASO). The aim is to help increase user base and revenue from mobile apps.

The course begins with an introduction to in-app marketing, which includes building virality into the app and understanding best practices. Upgrading the app’s graphics with a graphical banner ad and utilizing push notifications are also discussed. The benefits of push notifications over SMS and email are highlighted.

Next, the course covers the basics of ASO, including its importance and key principles. The ASO keyword research process is explained in detail, including how to use long-tail keywords and ASO tools like Appannie and SensorTower. An ASO case study is also presented, with practical implementation tips for various elements like the app title, description, icon, screenshots, and localization.

The course then moves on to email marketing, explaining why it’s necessary to get more app downloads and how to create mobile-friendly email content. The effectiveness of video content in emails is also discussed. Paid marketing is explored along with the importance of getting positive reviews from high-traffic websites and understanding mobile advertising terms.

Finally, the course covers social network marketing on Facebook, Twitter, and YouTube. The focus is on business goals, reflecting the target audience, and analyzing the effectiveness of various marketing approaches like install ads and contests. The course is broken down into several sections, making it easy for beginners to understand and follow.

2. Mobile App Marketing 2022 ASO, Advertising & Monetization by Alex Genadinik (Udemy)

The Mobile App Marketing 2022 ASO, Advertising & Monetization Course, taught by Alex Genadinik, aims to teach mobile app entrepreneurs the most effective app promotion and monetization strategies to grow their app and maximize its profitability. With an emphasis on app business models, high-level business strategies, and app business planning, this course sets itself apart from others by teaching students how to create a real business out of their app. The course is structured into three parts: common mobile app fundamentals, app monetization, and app promotion.

The course includes the latest updates for 2022, covering launch strategies, ASO and keyword research strategies, and how to compete for competitive app store search terms. In addition, the course offers improved audio and video quality for 90% of the course. Over 10,000 students have taken and appreciated this course so far.

The course is designed to help students achieve 1,000,000+ downloads from mobile app store marketing, save money by doing their own ASO, create an app marketing strategy outside the app stores, and make money with effective app store monetization techniques. The instructor background of Alex Genadinik includes more than 15 years of being an entrepreneur, coaching 1,000+ entrepreneurs in person, teaching 100,000+ students, and creating 6 and 7-figure businesses in the process.

The course includes lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable, as well as a list of 50 business-success skills and the chance to be chosen for student of the month status with a featured business to the instructor’s 100k+ students.

The course is designed to make students stronger in mobile app business strategy, mobile app marketing, and mobile app monetization after completing the three-part structure. The course is ideal for those working on game apps, puzzle apps, social apps, photo apps, dating apps, and productivity apps.

3. Marketing Your App or Game with App Store Optimization (ASO) by Bennett Hui (Udemy)

The course titled “Marketing Your App or Game with App Store Optimization (ASO)” with Bennett Hui as the instructor covers essential information on promoting a mobile app or game to increase downloads. The course is applicable to both iOS and Android platforms. With millions of apps being available on each marketplace and the addition of tens of thousands of apps every month, it can be challenging to get an app noticed. Thus, the course provides insights and strategies on optimizing an app listing to drive traffic and gain more downloads.

The iOS App Store and Google Play Store are significant sources of free traffic for an app. Therefore, it is crucial to invest in optimizing an app listing to attract potential users. The App Store Optimization (ASO) course offers easy-to-understand instructions that can be applied immediately to increase an app’s visibility and downloads. The course reviews specific optimization techniques for both iOS 8 and Android platforms.

The course consists of seven sections, including an introduction, ASO fundamentals, ASO foundation, ASO foundation demo, additional ASO techniques, making a great first impression, and wrap up. The course aims to provide practical instructions without unnecessary fluff or filler content to use time efficiently. Overall, the course can help developers and marketers optimize their app listings and achieve better results in promoting their apps or games.

4. Complete App Store Optimization For IOS/MacOS Apps(ASO) by Thulasiram Peddiboina (Udemy)

The Complete App Store Optimization For IOS/MacOS Apps (ASO) course, instructed by Thulasiram Peddiboina, is designed to teach individuals how to improve their app downloads without advertising, using App Store Optimization tools. This course is ideal for anyone who is interested in making an IOS app, already has an app in the App Store or is looking to improve their app downloads.

The course is ranked #1 in Udemy for App Store Optimization (ASO) and has received positive reviews from previous students. The course is designed to be practical and easy to understand, with materials compiled from Peddiboina’s two years of personal experience. The course is divided into five sections, which can be completed at your own pace.

The course covers topics such as App Store Optimization basics, keyword research, improving app visibility, and conversion rates. The course also provides practical examples of how to use the tools and covers mobile marketing apps, iOS app marketing, promoting an app, mobile app promotion, and app store search.

To make the course more engaging, students will practice App Store Optimization on a dating app. The course offers a full money-back guarantee if students are not satisfied with the content within 30 days of subscribing.

Overall, the Complete App Store Optimization For IOS/MacOS Apps (ASO) course is a comprehensive, profitable, and user-friendly course that provides individuals with the knowledge and tools to increase their app downloads.

5. App Store Optimization 2016 White Hat and Black Hat Methods by Anatoli (Tolik) Eidelman (Udemy)

The App Store Optimization 2016 White Hat and Black Hat Methods course is designed to teach the basics of ASO to beginners. The course is taught by Anatoli (Tolik) Eidelman, an app developer, marketer, and entrepreneur based in Israel. Tolik has published more than 1000 apps and is the CEO of AskTolik. The course comprises 20 lectures and 3 hours of content and teaches how to get more downloads for iOS apps in AppStore.

The course teaches how to research using simple tools, new ideas about ASO, how to rank your app using multiple keywords, and how to analyze and evaluate keywords. It also includes tips on how to improve app visibility in the store and how to get reviews safely. The course also covers what people are looking for, and is great to use to find new niches for reskinning apps. Additionally, the course teaches what makes a good APP ICON and how this can affect downloads.

Course participants are able to send messages and print screens and earn 30 minutes of ASO training with one of the managers. The course is suitable for anyone who wants to increase downloads for their app, but does not know where to start. The course contains four sections: Intro, 8 Parts of ASO, Let’s START Making Some ASO, and Conclusion. The course is updated as of 05/06/2016.

6. Double Your Downloads Using App Store Optimization (ASO) by Steve Young (Udemy)

The “Double Your Downloads Using App Store Optimization (ASO)” course is taught by Steve Young, an app developer and host of the Mobile App Chat podcast. The course aims to help app developers increase downloads for their apps by revealing the ASO process Steve Young used to increase downloads for his paid app by 277%. In addition, he shares two lesser-known tools that can help identify golden keywords.

The course promises immediate results as the content provides actionable advice that can be put into practice to increase app downloads. The course content is divided into sections, starting with a Keyword Research Spreadsheet and 5 Clever Tools to Generate Keywords. The next section focuses on Keyword Research & Naming Your App followed by interviews with ASO Tools & Consultants.

As a bonus, the course provides access to interviews with founders of top ASO tools and ASO consultants. The course is structured to help app developers identify the right keywords for their apps and optimize them for better visibility on app stores. The promise of immediate results makes this course appealing for those looking to improve their app’s downloads.

7. Master ASO: ASO is The #1 App Marketing Strategy by Alex Genadinik (Udemy)

The Master ASO course is a comprehensive app marketing strategy course that teaches iOS and Android app developers how to increase their app store ranking using ASO. The course is led by Alex Genadinik, an independent mobile app entrepreneur with over 1 million app downloads across a number of successful apps.

The course covers a range of topics, including how to get 100,000s of downloads from mobile app store marketing, how to do your own ASO better than most consultants, how to create an app marketing strategy outside of the app stores through social media and social sharing, and how to create a successful mobile app business.

The course is structured almost entirely with video content that takes between 2 to 3 hours to complete. It is an actionable course that provides tactical and practical advice that students can use to get downloads for their apps.

One unique aspect of the course is the personal touch that Alex provides to his students. He is available to answer questions and provide advice through discussion forums and private messaging, and he typically responds to 99% of questions within 24 hours.

The course also comes with a 30-day money-back guarantee, allowing students to try it risk-free.

Overall, the Master ASO course is designed for app developers who want to learn how to succeed in the highly competitive mobile app market. It offers practical advice and strategies that can help developers increase their app downloads and build successful mobile app businesses.

8. Marketing iOS Apps Using App Store Optimization (ASO) by Sebastien Hareng (Udemy)

The “Marketing iOS Apps Using App Store Optimization (ASO)” course is designed to help individuals increase downloads for their iPhone and iPad apps. With over 1.2 million apps in the App store, it can be challenging to market your app effectively. The course is led by Sebastien Hareng, an app developer, marketer, and entrepreneur based in the Silicon Valley.

The course is suitable for anyone, and no prior knowledge of App Marketing or App Development is required. Students will learn how to perform ASO for their iPhone and iPad apps using real examples. They will discover how to find the best keywords for their app and maximise the number of keywords their app ranks for.

The course is divided into several sections, including an introduction to app marketing and ASO, tips to rank for more keywords, an overview of ASO tools, discovering keywords for apps, selecting the best keywords, post-app launch keyword verification steps, leveraging app assets to increase downloads, icon design, screenshot design, app reviews, app description, and bonus material.

By the end of the course, students will learn how to optimise their iPhone and iPad apps for the app store effectively. They will be able to treat their app like a real product and make it stand out by creating a great app icon, screenshots, and description. With this course, individuals will be able to increase downloads for their app and succeed in the competitive app market.

9. Get More App Downloads & Rank Higher App Store Optimization by Lindsey Witmer Collins (Udemy)

The “Get More App Downloads & Rank Higher App Store Optimization Course” instructs students on optimizing their app listing, increasing visibility in app stores, and maximizing conversion rates. The course has been known to help its clients achieve an average of 20% more daily downloads compared to those without the course.

To succeed in the app market, developers need to ensure their app can be found by their target market, downloaded, and reviewed highly. App Store Optimization (ASO) techniques are essential to achieving these goals. This course takes a holistic approach to ASO, covering search ranking, listing optimization, and obtaining higher reviews.

ASO techniques are mostly free to employ, yet most developers fail to master them, leaving the opportunity for easy competition. The course provides over 2.5 hours of video lectures and a step-by-step method to help students start optimizing their app listing immediately.

The course is divided into five sections: Foundations of App Store Optimization, Finding and Targeting Keywords and Competitors, Optimizing Your App Store Listing, Getting Great Reviews, and Staying Alive and Relevant for Sustained Impact. A Formula for Consistent Success is also discussed.

10. App Store Optimization-ASO Mastery-2021:Mobile App Marketing by Shakil Ahmed (Udemy)

The App Store Optimization-ASO Mastery-2021: Mobile App Marketing Course, taught by Shakil Ahmed, is designed to teach students how to optimize their app for both Apple App Store and Google Play Store. The course offers updated information and techniques on ASO.

Ahmed, a serial entrepreneur, digital market, and ASO specialist, aims to help students throughout the app marketing process so that their app stands out from the crowd. The course covers the entire process of app optimization, including differentiating ASO from SEO, ranking factors of both Apple App Store and Google Play Store, keyword research, conversion rate optimization, and everything related to app marketing.

The course also focuses on the genuine reasons why app store optimization is crucial, such as improving visibility, targeting relevant users, increasing organic downloads, and improving app revenue and conversion rate.

There is a 30-day money-back guarantee with no questions asked, ensuring that students can go through the entire course risk-free. The course content includes an introduction, groundbreaker, top four genuine reasons for app store optimization, the process of making app store optimization, six resources for keyword research, conversion rate optimization-CRO for ASO, debunking five myths about app store optimization, and wrapping it up.