10 Best Conversion Rate Optimization Courses and Certifications Online

Conversion Rate Optimization (CRO) has become a crucial aspect of online marketing strategies, as it helps businesses to improve the effectiveness of their online presence. To achieve this, a deep understanding of customer behavior, analytics, and testing is required. Fortunately, there are numerous online courses available on this topic that provide comprehensive guidance on how to optimize conversion rates. In this article, we will explore some of the best CRO courses available online, highlighting their features, benefits, and suitability for different audiences.

Here’s a look at the Best Conversion Rate Optimization Courses and Certifications Online and what they have to offer for you!

10 Best Conversion Rate Optimization Courses and Certifications Online

1. Conversion Optimization Mastery 2022 by Henry Zhang, Henry Zhang Support (Udemy) (Our Best Pick)

The Conversion Optimization Mastery 2022 course, led by instructors Henry Zhang and Henry Zhang Support, offers tips on capturing attention, boosting conversions, and maximizing profits without spending too much time or money. The course provides simple conversion-boosting hacks that can be easily implemented into an existing website with minimal effort. The strategies covered in the course are suitable for all levels, from beginner to advanced sales and marketing campaigns.

The course covers various topics including creating a high-converting sales page, automated support, testing, improving engagement, and winning over customers. The content is designed to help businesses grow from the ground up and provide opportunities to make money through conversion optimization. The course is suitable for those with no prior experience or skills in this area.

The course is broken down into sections, with an introduction included. Joining the course offers long-lasting value from the first sale made through advanced sales and marketing campaigns.

2. 2-Second Website Speed Optimization In 1 Day – Technical SEO by Alex Genadinik (Udemy)

The course titled “2-Second Website Speed Optimization In 1 Day – Technical SEO Course” aims to teach non-technical individuals how to perform technical SEO and website speed optimization on their own. The course promises to help students speed up their website, increase user engagement and sales conversion rates, save money by avoiding the need to hire developers or freelancers, and rank higher in SEO in the long run.

The instructor, Alex Genadinik, is an experienced entrepreneur, growth marketer, and expert in creating winning marketing strategies for his clients. He promises to provide world-class support to his students and answers 99% of student questions within 24 hours. The course also comes with various bonuses, including access to a personal Facebook community, a list of 50 business-success skills, and a chance to be featured as a student of the month.

The course is divided into several sections, including an introduction, case study, “easy wins” (such as reducing image footprint), minification, theory, Google Chrome Profiler, GTMetrix, removing unused CSS, SEO knowledge, site speed exercises, and conclusion. Upon completion of the course, students will receive a certificate of completion from Udemy. Additionally, the course comes with a 30-day money-back guarantee.

3. The complete Conversion Rate Optimization course by Ruben de Boer (Udemy)

The Complete Conversion Rate Optimization Course is a bestselling offering in Udemy’s Conversion Rate Optimization category. It promises to teach the user how to master every step of the CRO process, increase A/B test winners, and become a CRO expert. The course, which will receive a significant update in August 2022, includes GA4, Airtable, and personalization.

The course is based on the instructor’s ten years of experience, as well as numerous books and courses. By taking the course, learners can expect to increase their website’s conversion rates, gain a better understanding of visitor behavior, and become an expert in CRO. Participants will learn proper CRO research techniques, website analysis, hypothesis creation, A/B test set up, and result tracking, among other things.

Several positive reviews attest to the course’s effectiveness, with participants lauding its comprehensive structure and valuable resources. The course is divided into several sections, beginning with an introduction to CRO and followed by research, review, and prioritization processes. Participants will learn how to set up A/B tests and analyze their results, with practical examples, exercises, and free tools provided.

The course does not delve deep into statistics or the technicalities of brain science but instead focuses on practical knowledge presented in an engaging manner. Enrolling in the course provides lifetime access to its content, including future updates, and a 30-day money-back guarantee. The instructor is easily reachable to answer any questions or concerns that may arise. By taking the course, participants can expect to gain the skills and knowledge necessary to become a successful CRO specialist and increase conversion rates.

4. Conversion Rate Optimization CRO: B2B Conversion Rate CRO by Dekker Fraser, MBA, Jyra Galosmo (Udemy)

The Conversion Rate Optimization CRO: B2B Conversion Rate CRO Course covers growth marketing and conversion rate optimization for B2B CRO and A/B testing for lead generation funnels and websites. The course is taught by Dekker Fraser, MBA, and Jyra Galosmo. The long description of the course includes learning B2B conversation rate optimization to maximize leads and paying customers. The course focuses on optimizing the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master’s level analytics training. It also includes real examples from the instructor’s own experience in driving growth for companies of various sizes, including Sony and a Google-accelerator startup. The course also provides advice from the instructor’s colleagues who drove growth for top companies such as LinkedIn and Sephora.

The course covers a range of topics, including hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don’t require A/B testing. It also covers A/B and A/B/N testing using tools such as Google Optimize and VWO. The course highlights key mistakes to avoid, such as tests that produce tiny impact, and covers on-site/in-product surveys. The course includes an overview of the single easiest hack to maximize conversions and the various levels of testing and what’s most important. The course also covers psychological principles to drive conversion and mistakes and rules of thumb when it comes to data analytics for conversion optimization.

The course covers the top few creative strategies most worth testing, optimizing based on the stages of awareness, optimizing based on the content best suited to each stage of the marketing funnel, pricing page tests, preventing cancellations/drop-offs, using interactive content to boost conversion, optimizing page performance using live chat/chatbots, and conversion optimization tools.

5. The Ultimate E-Commerce Conversion Rate Optimisation Course by The Digital Hack Academy (Udemy)

The Digital Hack Academy offers the “Ultimate E-Commerce Conversion Rate Optimisation Course,” which aims to assist E-commerce business owners and those who want to increase their e-commerce conversion rate. The course is compiled from insight gathered from various international agencies, clients, and seasoned E-commerce consultants, who offer their split test data to show how to optimize stores for maximum conversions. The course is divided into ten sections with examples and case studies from various industries, including furniture retailers, printers, fashion brands, B2B, automotive, Amazon, and food.

The course offers tips and strategies for optimizing the header, footer, home page, videos, images, product pages, checkout process, information touch points, shipping, and returns information. The course also covers how to use re-marketing campaigns built around a three-step funnel to deliver messages to the right consumer at the right time. The strategies can be applied to any site, regardless of the products or platform used.

The course offers solutions for implementing changes, including free or low-cost options, for those with limited technical skills or without dedicated webmaster support. The course includes a 30-day money-back guarantee for students who are not satisfied.

The course includes an introduction to User Experience and three ways to know what customers want. The other sections cover optimizing the home page, navigation, product search, product page, checkout, housekeeping, CRM, trust, information touch points, load speed, shipping, returns, and customer retargeting. Students can join the course and start increasing their site’s conversions in less than three hours.

6. Learn Conversion Rate Optimization (CRO) From an Expert by Rich Page (Udemy)

The “Learn Conversion Rate Optimization (CRO) From an Expert” course, taught by Rich Page, offers hours of best practices for CRO, website persuasion, Google Analytics, and A/B testing. The course has been updated with a section on conversion research, which is considered the most important part of CRO. Students can benefit from the techniques taught in the course, which can boost conversion rates and sales. Rich Page, the course instructor, is an expert with 15 years of experience and author of two CRO books. The course has received positive feedback from students, with many praising the practical advice and the videos of actual websites with the instructor’s commentary.

By taking the course, students can expect greater sales and leads from their website without spending more money on driving new visitors. They can also expect a higher conversion rate, more profitable paid search and ad spend, and ultimately, greater online revenue for their business. The course covers essential techniques for maximizing website sales and profits, and students will learn secrets used by high-converting websites like Amazon and Moz, as well as CRO, web analytics, web usability, landing page optimization, and A/B testing techniques.

Rich Page has helped improve conversions and sales for hundreds of websites, ranging from Disney and Vodafone to small ecommerce stores and startup websites. He is the author of two major books on CRO and is a Google Analytics qualified individual. The course is divided into sections, including Intro, Essentials, Google Analytics and A/B Testing, Conversion research for CRO, Optimizing key website elements, Using website influence to convert more visitors, Optimizing key pages for higher conversions, Focus on getting visitors to return and convert, and Reviewing CRO efforts and continuing optimization.

7. Unique & Specific Ways to Increase Your Ecommerce Engagement by Greta Galubauskaitė (Udemy)

The course titled “Unique & Specific Ways to Increase Your Ecommerce Engagement” is instructed by Greta Galubauskaitė. The short course description highlights the strategy of micro user experience to build a strong eCommerce identity. The course aims to explore unique and innovative ways to increase conversions for online stores.

The first paragraph emphasizes the importance of traditional ways of increasing conversions such as online/offline marketing, macro navigation, sales funnel, and traffic. The paragraph states that while these aspects are essential, there is a need to stand out in a competitive market.

The second paragraph highlights the need to differentiate between a generic store and an individual and outstanding one. The paragraph emphasizes the importance of paying attention to details, reducing user frustration and cognitive loads, and motivating users to complete tasks during their shopping journey.

The third paragraph focuses on exploring the best micro user experience practices of famous brands such as Zappos, Pinterest, Hubspot, Yelp, Zalando, and Mailchimp. The paragraph states that after the course, learners will be able to adjust the principles of these brands to their product.

The fourth paragraph highlights the course’s emphasis on micro user experience as a subtle science of usability, full of theory, formulas, and tactical methods to increase conversion rates and boost business revenues. The paragraph also mentions that the course includes a Micro UX implementation model that learners can use in their working routine.

The final paragraph emphasizes that the course focuses on actionable steps, and learners can jump straight to the content. The course content includes micro UX fundamentals, micro UX for home page, catalog page, product page, wishlist, and bag, checkout page, summary + Micro UX implementation model, and a bonus lecture.

8. Copywriting For Landing Page Optimization & Sales Funnels by Alex Genadinik (Udemy)

This course titled “Copywriting for Landing Page Optimization & Sales Funnels” is instructed by Alex Genadinik. The short description of the course is centered on landing page optimization copywriting that can help boost Shopify, Amazon, website or sales funnels landing page conversion. The course is designed to help increase sales by 100-1000% immediately after implementing the tactics in the course. The strategies in this course can be implemented within a short period of time.

The course emphasizes the importance of sales or landing page optimization for businesses that have website traffic or traffic from Amazon, YouTube or other platforms but are not converting visitors to paying customers. The course provides tactics that help convince visitors to buy, leading to repeat buyers. The course explains that the key to building a long-term sustainable business is sales conversion.

For businesses paying for traffic, the course provides strategies to make their ads more profitable. The tactics in the course are backed by strong industry or market research based on data from real customers. The instructor is a multiple 6-figure online marketer who uses the strategies in the course to boost sales conversion rates.

The course teaches how to use customer psychology to influence buying behavior by triggering the right emotions that lead to buying. The instructor is responsive and provides world-class student support. The course comes with a 30-day money-back guarantee and covers topics such as sales copywriting, promo video to boost sales, social proof, building trust with credentials, discounts, and scarcity, among others.

In conclusion, this course provides strategies and tactics that can help businesses boost sales conversion rates by optimizing their landing pages. The course uses customer psychology to influence buying behavior and is backed by strong industry or market research. The instructor provides excellent student support, and the course comes with a 30-day money-back guarantee.

9. Conversion Mastery: How to Optimize ANY Ecommerce Website by Michael Sterling (Udemy)

The Conversion Mastery course teaches students how to optimize their ecommerce website to increase conversions and sales. The techniques taught in the course provide immediate results, unlike many other techniques that require a longer period of time. The course is suitable for anyone interested in mastering the art of optimization to increase sales, regardless of prior online experience.

To take the course, students need a computer and an internet connection, as well as an interest in making money online. The course is designed to answer common questions such as how to optimize an ecommerce website, how to increase conversions and sales, and how to make more money from an existing ecommerce business.

The course is the most thorough and up-to-date available on the market for optimizing an ecommerce website to increase conversions and sales. The instructor has included everything they have learned over the past five years to help students earn a considerable amount of money online. The course covers everything from setting up an ecommerce store to optimizing it to increase sales.

The course is for anyone who wants to increase sales on their ecommerce business and is unsure of the correct methods to optimize their website. It is also for those who want to see quick results without waiting months for an increase in sales.

Proper optimization of an ecommerce business is essential to increase revenue, and the techniques taught in the course are often neglected. Students can expect to learn over 50 optimization techniques that they can easily apply to their ecommerce business to increase their conversion rate and then increase their sales. The course includes over-the-shoulder demonstrations of the exact step-by-step process that the instructor uses to create high converting ecommerce websites.

The target audience for the course includes students, entrepreneurs, employees, and anyone who wants to sell products online. The course is also suitable for those who are new to ecommerce and optimization, as well as those who want their own home-based business or another income stream on the side. The course is divided into three sections: Introduction, Optimization Methods, and How to Outsource.

10. Optimize Your Ecommerce Product Pages to Increase Sales by Michael Sterling (Udemy)

The “Optimize Your Ecommerce Product Pages to Increase Sales” course is an instructional program designed to teach individuals how to master the art of Ecommerce website optimization. The course is taught by Michael Sterling and is suitable for anyone interested in learning how to increase their Ecommerce sales and conversion rates.

The course has no specific requirements and can be taken by anyone interested in making money online. All that is needed is a computer, internet connection, and an interest in mastering the art of optimization.

The program is designed to provide comprehensive and up-to-date techniques that can produce immediate results when applied to Ecommerce product pages. The course is broken down into over 30 lectures that cover various optimization methods such as increasing conversion rates, applying optimization techniques, and increasing sales.

Participants will learn how to optimize their product pages to increase sales and conversions. They will also learn how to use over 30 optimization techniques to create high converting product pages.

The course is intended for anyone who wants to increase their sales on their Ecommerce business, especially those who do not know the correct methods to optimize their product pages. It is also suitable for optimization newbies, Ecommerce newbies, and anybody that wants their own home-based business.

Upon completion of the course, participants will have a comprehensive understanding of Ecommerce website optimization and will be equipped with the skills needed to create high converting product pages. Participants will be able to use these skills repeatedly to launch high converting Ecommerce stores, which can produce the maximum amount of revenue per visitor.