10 Best Google Tag Manager Courses and Certifications Online

Google Tag Manager (GTM) is a popular tool used by digital marketers to manage and track website analytics. In order to fully utilize its capabilities, individuals may seek out online courses to enhance their knowledge and skills with this tool. With numerous options available, it can be challenging to determine which courses provide the most comprehensive and valuable learning experience. In this article, we will explore some of the best Google Tag Manager courses available online, providing an overview of their content and benefits.

Here’s a look at the Best Google Tag Manager Courses and Certifications Online and what they have to offer for you!

10 Best Google Tag Manager Courses and Certifications Online

1. Google Tag Manager (GTM) Training Course – From Zero to Hero by Anil Batra (Udemy) (Our Best Pick)

This Google Tag Manager (GTM) Training Course – From Zero to Hero is designed to provide comprehensive instruction on the use of Google Tag Manager. The course aims to equip students with the knowledge necessary to confidently implement various tags using Google Tag Manager. The course instructor, Anil Batra, promises to provide personal support to students who get stuck or require additional information beyond what is covered in the course.

The course covers the fundamentals and essentials of Tag Manager, the Google Tag Manager Interface, setting up Google Tag Manager for Google Analytics, setting up external link tracking, tracking button clicks in Google Analytics, tracking JavaScript errors, deploying GTM in WordPress, understanding and using the Data Layer in Google Tag Manager, tracking user engagement with YouTube videos, and Google Ads conversion tracking, among other topics.

The course instructor has over 15 years of experience in Digital Marketing and Analytics, having trained individuals from diverse backgrounds and converted them into high performing Digital Marketers and Analysts. He is an online instructor for several universities and professional associations. The course requires a basic understanding of HTML and JavaScript to use some advanced tracking using GTM.

The course has received positive reviews from past students, who have found the course to be well-structured, clear, and comprehensive. The course instructor promises to add new tracking examples based on student demand.

In conclusion, this course aims to provide students with the knowledge and skills necessary to confidently use Google Tag Manager in tracking and analyzing website data.

2. Google Tag Manager Course 2022- From Beginner To Advanced by Sheshank Anand (Udemy)

The Google Tag Manager Course 2022- From Beginner To Advanced is designed to help digital marketers expand their skillset. The course is led by instructor Sheshank Anand and covers everything related to GTM. GTM is a marketer’s tool that allows tags to be deployed and user behavior to be tracked without the help of developers.

The course covers topics such as GTM account setup, installing GTM to a WordPress website, admin and workspace panel overview, and adding various tags through GTM such as Google Analytics, Twitter Universal Website, LinkedIn Insight, Google Ads Remarketing, and more.

Additional topics covered include tracking embedded YouTube videos, adding Facebook Pixels, tracking external link clicks, setting up Hotjar and Hubspot tracking codes, exporting and importing containers, introduction to data layer, capturing JavaScript errors, tracking ad blockers, and setting up Facebook custom event tags.

The course is broken down into three sections: Introduction to Google Tag Manager, Setting up Tags via Google Tag Manager- Part 1, and Setting up Tags via Google Tag Manager- Part 2. The course is ideal for anyone who wants to dive into the world of Google Tag Manager.

3. Google Tag Manager Pro by Ryan Whiteside (Udemy)

The Google Tag Manager Pro Course, instructed by Ryan Whiteside, teaches how to set up conversion tracking and monitor visitor behavior to increase leads and sales. The course covers the installation of marketing codes and pixels, conversion tracking on platforms such as Google Ads, Facebook Ads, Microsoft Ads, and Google Analytics, and engagement tracking, including video watching and page interest analysis.

Google Tag Manager is a valuable skill in digital marketing that many businesses require but few people possess. Learning this skill can lead to quicker marketing campaign launches with less stress. Additionally, students receive access to a Sandbox website for hands-on practice.

The course is divided into five sections: Introduction, Getting Setup and Installing Your First Tag, Paid Advertising Setup and Basic Conversions, Conversion Tracking, and Tracking Engagement. A bonus section is also included, covering how to receive more credit for already-sent conversions.

4. The Most In-Depth Google Tag Manager (GTM) Course for 2022 by Ziga Berce (Udemy)

The course title is “The Most In-Depth Google Tag Manager (GTM) Course for 2022,” and it is taught by Ziga Berce. The course includes 21 real examples for eCommerce, covering FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions, and more. The course starts with basic Google Tag Manager concepts, tools, and tags and progresses to more advanced topics and interconnected tags. The course is designed to provide a deep understanding of Google Tag Manager (GTM) and enable learners to confidently implement their own tag ideas.

Google Tag Manager is a free platform from Google that allows marketers to install different types of marketing tools/scripts to their website, including Google Analytics, Facebook pixel, Mailchimp forms, etc., without any special technical knowledge. With Google Tag Manager, marketers can quickly add new marketing tools to their website, speed up testing, and deploy marketing experiments.

The course covers various topics, including the initial Google Tag Manager installation and browser setup, GTM overview and some good practices, essential tags setup and publication, and improving and expanding tracking data. The course also delves into more advanced concepts such as custom dimensions, excluding internal team’s traffic, the visibility trigger, and setting up and triggering events in the new Google Analytics 4 (GA4).

The course is ideal for those who have just started their own eCommerce store and want to learn how to set up a Google Tag Manager. It is also suitable for marketers who want more control in setting up marketing tools and conducting faster experiments without involving the IT department.

Upon joining the course, learners will get lifetime access with a 30-day money-back guarantee. They will also receive personalized help from the instructor and all future course updates.

5. Google Tag Manager (GTM) Advanced Applications by Anil Batra (Udemy)

Course Title: Google Tag Manager (GTM) Advanced Applications
Course Instructors: Anil Batra

The course aims to teach advanced applications of Google Tag Manager (GTM) beyond basic Google Analytics tracking. Students will learn advanced topics such as understanding and using Data Layers, using custom HTML tags in Google Tag Manager, and tracking Vimeo video interactions. The course will also cover passing values to Google Analytics Custom Dimensions using Google Tag Manager, tracking Universal Analytics User ID using true user ID from back-end systems, and integrating CRM databases with Google Analytics for segmentation and Adwords Remarketing lists.

The course instructor, Anil Batra, has over 15 years of experience in Digital Marketing and Analytics. He has trained people from diverse backgrounds and is an online instructor for various universities, including University of British Columbia, University of Washington, and Bellevue College. Course topics may be added based on student feedback.

The course is divided into four sections: introduction, fundamentals, various tags in GTM, and what’s next. The introduction section provides an overview of the course, while the fundamentals section covers topics such as understanding and using Data Layers, using custom HTML tags in Google Tag Manager, and tracking Vimeo video interactions. The various tags in GTM section covers topics such as using data layers to push dynamic values and trigger Google Tag Manager, tracking Ad Blockers in Google Analytics, and getting query parameters from URL to use them in tags or triggers.

The what’s next section covers advanced topics such as using custom JavaScript variables in GTM to detect Ad Blockers, triggering messages to users using Ad Blockers, and tracking Universal Analytics User ID using true user ID from back-end systems. The course also covers integrating CRM databases with Google Analytics for segmentation and Adwords Remarketing lists, and writing and reading first-party cookies using Google Tag Manager.

6. Google Tag Manager with Facebook & Google Remarketing Tags by Heknath B Vicky (Udemy)

This course titled “Google Tag Manager with Facebook & Google Remarketing Tags” is led by instructors Heknath B and Vicky. The course aims to teach learners how to use Google Tag Manager (GTM) by deploying Facebook and Google Remarketing Tags on their WordPress website.

Google Tag Manager is a tag management system that simplifies updates to tags and code snippets on websites or mobile apps. By adding the Tag Manager snippet to a website or mobile app, tags can be configured via a web-based user interface without requiring additional code deployment. This reduces errors and eliminates the need for involvement from a developer when making changes.

The course covers the deployment of various tags, such as Google Analytics Tracking Code, Facebook Remarketing Pixel, and Google Ads Conversion Pixel. Additionally, learners will be able to track file downloads, outbound link clicks, form submissions, button clicks, and conversions (e.g., purchases or sales) using E-commerce Tracking.

The course is structured into four parts, beginning with an Introduction followed by sections on Getting Started With Google Tag Manager, Google Analytics with GTM, Facebook with Google Tag Manager, and Google Ads and GTM.

7. The Complete Google Tag Manager (GTM) Course for Beginners by Online Courses Tutorials (Udemy)

The Complete Google Tag Manager (GTM) Course for Beginners is an online course offered by Online Courses Tutorials. The course is designed to teach learners about Google Tag Manager, including creating an account and container, account overview, installation of Google Tag Manager, and more.

The course covers several important topics such as Google Tag Manager, tags, triggers, and variables. Google Tag Manager is a Tag Management System (TMS) that enables users to update measurement codes and related code fragments collectively known as tags on their website or mobile app. Once the small segment of Tag Manager code has been added to a project, analytics and measurement tag configurations can be safely and easily deployed from a web-based user interface.

After installing Tag Manager, a website or application can communicate with the Tag Manager servers. Users can then use the web-based user interface to set up tags, establish triggers, and create variables that simplify and automate tag configurations. The course is designed to help beginners learn all they need to know about Google Tag Manager.

The course content includes topics such as Introduction to Google Analytics 4, Google Analytics 4 Installation, Testing Tags and Preview Mode, Publish Tags in GTM, Implementing Custom Scripts, Google Analytics 4 Event Tracking, Triggers and Event Tracking in Google Analytics 4, and Link Click Tracking.

The course instructors are available to answer any questions learners may have during the course. The Online Courses Tutorials team is present and ready to assist learners throughout the course.

8. Complete Google Tag Manager 2021 (GTM) with 16 real projects by Justin Thomas (Udemy)

The Complete Google Tag Manager 2021 (GTM) course with 16 real projects aims to teach students about the basics and advanced concepts of GTM. The course is taught by Justin Thomas and includes step-by-step videos.

The course covers topics such as creating new accounts for GTM and Google Analytics, connecting them using specific tags, testing and troubleshooting with GTM on a website, and creating custom messages on specific web pages and conditions.

Students will also learn about advanced concepts of GTM, such as using it for enhanced e-commerce, Facebook pixels, marketing and remarketing, social media and Wikipedia tracking, LinkedIn and Quora marketing, tracking all events in Google Analytics, copy text tracking, and Google Ads marketing and remarketing.

The course also covers the limitations of using GTM with Shopify. There are several practical live projects included in the course, which are divided into basic, intermediate, and advanced sections.

The course consists of an introduction, an installation and interface tour, Google Analytics integration, advanced concepts in GTM, and other channel marketing. There is also a section that covers what’s new in GTM.

9. Advanced Google Tag Manager (GTM) 12+ practical use cases by Vladislavs Celitans (Udemy)

The Advanced Google Tag Manager (GTM) course, instructed by Vladislavs Celitans, offers 12+ practical use cases for event and conversion tracking, personalization, and more. Aimed at users who have a basic understanding of GTM, the course provides advanced and intermediate use cases to demonstrate how to best utilize the tool.

The course covers a variety of practical use cases, including tracking website form performance, element visibility, and CTR. Additionally, it covers personalizing website content based on acquisition channel and detecting user device type, among others. The instructor will also add more hands-on examples based on student requests and feedback.

The course offers ready-to-go custom JavaScript templates for GTM tags and variables, which are available in resource materials. Most examples are divided into stand-alone videos, making it easy to find relevant use cases for each project. The instructor also explains the practical application behind each example.

The course is structured into sections, including an introduction, tracking of website elements, Google Analytics event framework, tracking of JavaScript errors on the website, and more. It also includes an introduction to CSS selectors for GTM. Finally, the course offers final words and next steps.

10. Learn Google Tag Manager 2018: Crash Course by Alessandro Russo (Udemy)

The course “Learn Google Tag Manager 2018: Crash Course” is designed to teach individuals how to make data-driven business decisions, analyze relevant insights, and improve customers’ experience. It covers the latest version of Google Tag Manager (2018) and includes assignments and real-world examples. The course addresses the common problem of manually deploying marketing tags and pixels, which typically require Javascript knowledge and involvement from development teams. Google Tag Manager is presented as a solution to these issues, providing a centralized dashboard that enables easy creation and management of tags and pixels.

Google Tag Manager (GTM) is a free tool that simplifies the process of managing tags and pixels. GTM offers a single Javascript Container that will be deployed once on a given website, and from that point, marketers and analysts can track events, implement new tags, make changes, or remove them from the GTM dashboard. The course provides detailed instruction on GTM features, including Containers, Workspaces, Tags, Triggers, and Variables. It also covers how to set up a GTM account, manage containers, track page views, and install the Facebook Conversion/Retargeting Pixel using custom tags.

The course further delves into advanced GTM features, such as managing versioning and rollback, creating environments, and generating environment-specific containers. The Data Layer, which unleashes the real power of Google Tag Manager, is also covered in detail. Students will learn to use the Data Layer to manage dynamic events on a website, implement advanced tagging features like HTML5 Video Tracking, and use the Preview Mode to ensure tagging has been done correctly before deploying to production.

The course is designed for Digital Marketing Professionals, Web/Digital Analytics experts, individuals who want to learn Google Tag Manager, and Data-Driven Developers seeking new ways to analyze data on their websites.